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Building an international audience is going to take more than hoping people from around the world visit your site and subscribe or buy. In fact, many global consumers (55% to be exact) prefer to buy in their native language and stick to the motto, “Can’t Read, Won’t Buy.”

That’s why translating your WordPress website into other languages is a great way to reach a broader audience.

But more than that, translating your site’s content helps puts people speaking different native languages at ease as they navigate your site and decide whether to convert as a paying customer or not.